As a small or medium business owner, when you spend the money to get your business signage, you want to make sure that your new purchase is the most effective it can be. It’s always best to get a professional opinion on design, but here are a few guidelines to follow.

For a general rule of thumb, you should increase your font by 1 inch for every 10 feet of distance, so it’s good to start the design process with knowing how far away you’d like your sign to be seen.

Along with font size, it’s great to consider colour and contrast, and the type of lighting that your sign will be in. Some colours show better in natural lighting compared to indoor lighting, depending on where the light hits them. A clean font is also ideal, but a decorative font still works well, if the size is increased.



At Westcan, we have a professional designer on staff to help you get the most out of your new signage.