A lot of businesses opt for digital signage in their retail spaces, and for good reason. There are many strategies you can adopt for having digital signage in locations where customers come in direct contact. First and foremost, digital signage can be a great method of advertising. You can play advertisements, videos of promotions or [...]
Pop-up events are a huge trend and they’re not going away anytime soon. With summer comes local businesses popping up tents and booths in summer markets, events and festivals. In Calgary, we see the Lilac Festival, the Inglewood Night Market and several other markets around the city all summer long. One way for businesses to [...]
Westcan is excited to announce that we have expanded east to Saskatchewan! We’ve opened the doors to our branch in Saskatoon, and we have plans to launch in Regina in the near future. Westcan is proud to offer full design and manufacture services from our 70,000 square foot facility in Calgary, Alberta and service/installation throughout [...]
We'd Like To Introduce You To Our In-House Manufacturing & Graphics Team You already know and trust Westcan Sign & Lighting for your signage installation and servicing needs, but did you know we are also masters of graphic design? Our Services include: Coroplast Signage (like lawn signs and election signs) Monument Signs Aluminum Signs Exterior [...]
Last month, we talked about the benefits of signs and how important they are for increasing the amount of business you receive. A great sign that really nails your branding is the perfect place to start, but there are a few more tips to increase your exposure, to really stand out from the crowd. [...]
Did you know that 65% of the population are visual learners? You can use this to your advantage in your visual marketing strategy by how your signage influences your potential customers. Attracting new customers is the first step. By using premium signage, banners, window graphics, floor decals, etc. that are very high quality and well [...]
You can pretty much order anything online these days, signage included! While it may end up seeming like the less expensive option, you will probably end up with something you’re not totally happy with. Aside from not being able to work with a designer to make sure your sign is going to be optimal for [...]
As a small or medium business owner, when you spend the money to get your business signage, you want to make sure that your new purchase is the most effective it can be. It’s always best to get a professional opinion on design, but here are a few guidelines to follow. For a general [...]