Westcan Hosts Safety Day May 2018
12 05, 2018
2 04, 2018
Ways to Increase Your Exposure Through Signage
Last month, we talked about the benefits of signs and how important they are for increasing the amount of business you receive. A great sign that really nails your branding is the perfect place to start, but there are a few more tips to increase your exposure, to really stand out from the crowd. [...]
19 03, 2018
How Signage Influences Your Customers
Did you know that 65% of the population are visual learners? You can use this to your advantage in your visual marketing strategy by how your signage influences your potential customers. Attracting new customers is the first step. By using premium signage, banners, window graphics, floor decals, etc. that are very high quality and well [...]
27 02, 2018
Supporting Local Business
You can pretty much order anything online these days, signage included! While it may end up seeming like the less expensive option, you will probably end up with something you’re not totally happy with. Aside from not being able to work with a designer to make sure your sign is going to be optimal for [...]
22 02, 2018
Best Visibility 101
As a small or medium business owner, when you spend the money to get your business signage, you want to make sure that your new purchase is the most effective it can be. It’s always best to get a professional opinion on design, but here are a few guidelines to follow. For a general [...]
19 01, 2018
Optimize Your Sign’s Design
Your sign is the first impression you give to a hefty chunk of your new customers, so you want to make sure you’re making maximum impact. Here are some best practices for your signs design. Font Try to stick to one, maximum two different font types, and make sure the ones you have selected are [...]
2 01, 2018
Some Interesting Facts on Colour Psychology
Colour adds so much to our lives, and depending on our cultures and backgrounds, our emotional reactions to Colour can be deeply personal. There have been many attempts at pinpointing which colours evoke which emotions from the masses, but there are too many personal factors that contribute to how an individual reacts to the colours [...]
18 12, 2017
Why You Should Upgrade to LED Signage
Low-maintenance. LEDs contain no hazardous chemicals, they are easy to clean and they run cool. They are ideal for outdoor application, and they are tough enough to require minimal protection. Worth the Investment. High-quality LED’s can run up to 100,000 hours – that outlasts both neon and fluorescent lighting options. That means fewer replacements [...]
12 12, 2017
The Benefits of Signs
How do people learn about your business? Maybe your first thought was google, or social media. Signs are often overlooked from a marketing standpoint, but they are so important in the appearance of your brand. Great signage is critical to retail businesses. It attracts customers, it’s their first impression of your brand and it communicates [...]
26 06, 2017
Our Spring Newsletter is here!
Well technically its now summer, but here is Westcan Sign & Lighting Service's June Newsletter!