general

Choosing the Right Signage for Your Business

Signage for your business, big or small, is an integral part of your overall business strategy. Aside from advertising, a sign that provides context for your business allows for passers-by to know your business exists and what it’s about. Your signage has to make a solid first impression, so if people are ever in need [...]

2019-02-19T02:24:53+00:00February 19th, 2019|general, News|

Signage Trends to Pay Attention to This Year

New trends are always emerging in our industry, and some of these came to be in 2018, but they are continuing to make an impact into 2019. Usually signage is the first impression a business makes on a potential customer, so it’s beneficial to make a lasting impact.   The Capability to Display Content that [...]

2019-02-06T16:38:52+00:00February 6th, 2019|general, News|

How Can Digital Signage Change the Retail Experience?

A lot of businesses opt for digital signage in their retail spaces, and for good reason. There are many strategies you can adopt for having digital signage in locations where customers come in direct contact. First and foremost, digital signage can be a great method of advertising. You can play advertisements, videos of promotions or [...]

2018-09-24T16:46:56+00:00September 24th, 2018|general|

How Can You Make the Biggest Impact at a Pop-up Event?

Pop-up events are a huge trend and they’re not going away anytime soon. With summer comes local businesses popping up tents and booths in summer markets, events and festivals. In Calgary, we see the Lilac Festival, the Inglewood Night Market and several other markets around the city all summer long. One way for businesses to [...]

2018-09-10T02:26:25+00:00September 10th, 2018|general, News|

Westcan Lighting is Expanding!

Westcan is excited to announce that we have expanded east to Saskatchewan! We’ve opened the doors to our branch in Saskatoon, and we have plans to launch in Regina in the near future. Westcan is proud to offer full design and manufacture services from our 70,000 square foot facility in Calgary, Alberta and service/installation throughout [...]

2018-09-04T17:21:37+00:00September 4th, 2018|general, News, Uncategorized|

Westcan’s Graphic Design Team

We'd Like To Introduce You To Our In-House Manufacturing & Graphics Team You already know and trust Westcan Sign & Lighting for your signage installation and servicing needs, but did you know we are also masters of graphic design? Our Services include:  Coroplast Signage (like lawn signs and election signs) Monument Signs Aluminum Signs Exterior [...]

2018-06-13T04:57:02+00:00May 28th, 2018|general, Our Employees|

Ways to Increase Your Exposure Through Signage

Last month, we talked about the benefits of signs and how important they are for increasing the amount of business you receive. A great sign that really nails your branding is the perfect place to start, but there are a few more tips to increase your exposure, to really stand out from the crowd.   [...]

2018-05-08T03:18:27+00:00April 2nd, 2018|general, News|

How Signage Influences Your Customers

Did you know that 65% of the population are visual learners? You can use this to your advantage in your visual marketing strategy by how your signage influences your potential customers. Attracting new customers is the first step. By using premium signage, banners, window graphics, floor decals, etc. that are very high quality and well [...]

2018-03-19T20:34:20+00:00March 19th, 2018|general, News|