News

How Can You Make the Biggest Impact at a Pop-up Event?

Pop-up events are a huge trend and they’re not going away anytime soon. With summer comes local businesses popping up tents and booths in summer markets, events and festivals. In Calgary, we see the Lilac Festival, the Inglewood Night Market and several other markets around the city all summer long. One way for businesses to [...]

2018-09-10T02:26:25+00:00September 10th, 2018|general, News|

Westcan Lighting is Expanding!

Westcan is excited to announce that we have expanded east to Saskatchewan! We’ve opened the doors to our branch in Saskatoon, and we have plans to launch in Regina in the near future. Westcan is proud to offer full design and manufacture services from our 70,000 square foot facility in Calgary, Alberta and service/installation throughout [...]

2018-09-04T17:21:37+00:00September 4th, 2018|general, News, Uncategorized|

Ways to Increase Your Exposure Through Signage

Last month, we talked about the benefits of signs and how important they are for increasing the amount of business you receive. A great sign that really nails your branding is the perfect place to start, but there are a few more tips to increase your exposure, to really stand out from the crowd.   [...]

2018-05-08T03:18:27+00:00April 2nd, 2018|general, News|

How Signage Influences Your Customers

Did you know that 65% of the population are visual learners? You can use this to your advantage in your visual marketing strategy by how your signage influences your potential customers. Attracting new customers is the first step. By using premium signage, banners, window graphics, floor decals, etc. that are very high quality and well [...]

2018-03-19T20:34:20+00:00March 19th, 2018|general, News|

Supporting Local Business

You can pretty much order anything online these days, signage included! While it may end up seeming like the less expensive option, you will probably end up with something you’re not totally happy with. Aside from not being able to work with a designer to make sure your sign is going to be optimal for [...]

2018-05-08T03:18:27+00:00February 27th, 2018|general, News|

Best Visibility 101

  As a small or medium business owner, when you spend the money to get your business signage, you want to make sure that your new purchase is the most effective it can be. It’s always best to get a professional opinion on design, but here are a few guidelines to follow. For a general [...]

2018-05-08T03:18:27+00:00February 22nd, 2018|general, News|

Optimize Your Sign’s Design

Your sign is the first impression you give to a hefty chunk of your new customers, so you want to make sure you’re making maximum impact. Here are some best practices for your signs design. Font Try to stick to one, maximum two different font types, and make sure the ones you have selected are [...]

2018-01-19T13:54:30+00:00January 19th, 2018|general, News|

Some Interesting Facts on Colour Psychology

Colour adds so much to our lives, and depending on our cultures and backgrounds, our emotional reactions to Colour can be deeply personal. There have been many attempts at pinpointing which colours evoke which emotions from the masses, but there are too many personal factors that contribute to how an individual reacts to the colours [...]

2018-05-08T03:18:27+00:00January 2nd, 2018|general, News|