Signage for your business, big or small, is an integral part of your overall business strategy. Aside from advertising, a sign that provides context for your business allows for passers-by to know your business exists and what it’s about. Your signage has to make a solid first impression, so if people are ever in need of your product or service, they think of you first.
Choosing the Right Sign Company
You want to work with a company that can deliver on their promises, can deliver your vision and works within your price range.
We recently posted a blog about the process of getting a Westcan sign installed, you can check that out here. We provide an outline of how our process works.
Consider Your Location & Visibility
Once you hire a sign company, when you get a quote through them, they can provide their professional opinion on your location, design and other factors you may want to consider. You want to make sure that your new signage will be visible to the maximum number of people, both foot-traffic and those driving by. You want both types of traffic to be able to clearly see, read and understand your signage.
Indoor signage has a different job than your outdoor signage. Your outdoor signage is used to make that first impression and help get people through your doors. Indoor signage is essentially your sales associate. It will provide more context and will have marketing and advertising purposes. You want to make sure that any digital signage, or static signage you install inside your business has a very distinct purpose and fulfills a need your customer may have.
When you’re not a signage professional, choosing the right ones for your business can be an overwhelming decision to make. At Westcan, we always do our best to answer all your questions and work with your vision to make your signage dreams come true. We’ve been signage professionals for over 20 years, and we’d love to help you in your business journey.