Your sign is the first impression you give to a hefty chunk of your new customers, so you want to make sure you’re making maximum impact. Here are some best practices for your signs design.
Try to stick to one, maximum two different font types, and make sure the ones you have selected are clear and not overly embellished. You want your potential customers to be able to read your sign from a distance, and having more than two different types of fonts will impede that. Keep it simple and concise.
It’s important to have clear, appropriate graphics. It’s easy to go overboard to make it eye catching, but balance is crucial in a good quality sign. Your logo and clear content is a perfect combination.
Colour evokes emotion for most people. We talk about the psychology of Colour more in this post, but it’s also important to have a nice contrast, to increase the visibility of your message.
At Westcan, we have a professional designer on staff to help you get the most out of your new signage.