Colour adds so much to our lives, and depending on our cultures and backgrounds, our emotional reactions to Colour can be deeply personal.
There have been many attempts at pinpointing which colours evoke which emotions from the masses, but there are too many personal factors that contribute to how an individual reacts to the colours of a brand. However, there are some patterns that have emerged in these attempts.
Researchers found that about 90% of consumers make an impulse decision to buy a product based on colour alone, and if they perceived the colour fit the product, the brand and how the consumer views the personality.
Consider the inaccuracy of making broad statements such as “green means calm.” The context is absent: sometimes green is used to brand environmental issues, like Seventh Generation, but other times it’s meant to brand financial spaces, such as Mint.
And while brown may be useful for a rugged appeal — see how it’s used by Saddleback Leather — when positioned in another context, brown can be used to create a warm, inviting feeling (Thanksgiving) or to stir your appetite (every chocolate commercial you’ve ever seen
If you’re still not sure which colour suits your brand, we can help!
Westcan Lighting Service can provide your business with complete signage services; from design and installation, to service and maintenance.