How do people learn about your business?

Maybe your first thought was google, or social media. Signs are often overlooked from a marketing standpoint, but they are so important in the appearance of your brand.

Great signage is critical to retail businesses. It attracts customers, it’s their first impression of your brand and it communicates what you’re all about.

Check out some of the statistics below – they illustrate the true impact of great signage.

“Signs today have become part of the larger display environment which has improved their value significantly. Sign integrated into larger displays use higher quality materials and have a much more extensive use of creative lighting including neon, marquees, and dynamic LED.” – Anne Kong, Associate Professor, Fashion Institute of Technology